SAFARI TECHNOLOGY PREVIEW ITP HOW TO
You will learn things like how to send data to Google Analytics, Facebook Conversions API, how to optimize the cost of SGTM (because it’s not free), how to extend the lifetime of 1st party cookies (in the context of ITP), and more. So if you want to properly learn the topic, I have a lot of content about it in my Intermediate/Advanced Google Tag Manager course. There are many more things waiting for you ahead if you are serious about using this technology. This blog post explains just the very first steps of server-side tagging. Want to learn more? Take a look at this course. and also show how to configure your first test setup to support the Universal Analytics setup. In it, I give a simplified overview of the possibilities, benefits, drawbacks, etc. If you prefer video content, I have also recorded a tutorial/introduction that complements this guide. Just starting with GTM? Don’t jump into server-side just yet.Server-side does NOT make you automatically GDPR/CCPA/etc.This DOES NOT make your website tracking knowledge with GTM obsolete.Move from testing environment to the production.Send data to the server-side Google Tag Manager container.Configure tags, triggers, variables (if needed), clients in the server container.Create a server-side Google Tag Manager container.How to configure server-side tracking in Google Tag Manager?.Extend the cookie expiration on Safari (ITP).Control what kind of data is sent to vendors.
If your clients ask whether they need to adopt server-side tagging, hopefully, you will be able to answer that question after reading my guide and/or watching the video. However, you still need to have a good understanding of how website tracking with GTM works in general. However, keep in mind that in this context, the word “beginner” refers to someone who does not know what server-side is. So if you are looking for something like “GTM server-side tagging for beginners” or “Google Tag Manager server-side tagging tutorial for beginners”, you’ve come to the right place. Instead, I wanted to provide an introduction for beginners (in the server-side) and those who have no idea why this might be useful at all. That’s why the goal of this blog post is not to give you the “ultimate definitive” guide into how to work with Google Tag Manager server-side tagging. Especially, if you are coming from a non-technical background. Some people were cheering and shouting “THIS IS HUUUUGE” while others were a little confused asking “I not sure I understand this. When the public beta of server-side Google Tag Manager (SGTM) was launched on August 12, 2020, the audience split into several groups.
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